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Exciting News! The Young Professional’s Guide to Managing is a month and a half away

Hi Everyone,

First off, I would like to thank you all for the incredible support you have given me through the launch of my first book, The Young Professional’s Guide to the Working World. I so appreciated the words of encouragement, making my book signing a huge success, for all the books you bought and the messages you passed along to friends and colleagues spreading the word about the book and encouraging others to read it. No matter how we have connected with each other over the years, everyone has been so encouraging through this process.

The next installment in the “Young Professional’s” Series, The Young Professional’s Guide to Managing (also published by Career Press), is due out on May 20th.

The book builds off of the great insights in the first book of the series (The Young Professional’s Guide to the Working World) but focuses on advice for managers (and those who ever aspire to be one). I continued to use the STAR/DOPE archetypes as well as the house blueprint concept while keeping the chapters short and integrating some great online resources. Jim Kouzes, the co-author of one of the most successful books on leadership and managing, The Leadership Challenge, was gracious enough to write the book’s introduction. My years (and number of management roles) provide solid context for the advice I share. No matter your age, I imagine everyone will learn something new and valuable from the book.

Check out the book page on Amazon.

The book will teach you valuable insights like:

  • How to successfully transition to being a manager, from the very first day
  • The 10 skills all young professionals must develop to thrive as STAR managers
  • Managing people of different generations
  • How to hire, develop, and lead teams to incredible results

Here is some praise They Young Professional’s Guide to Managing has already received:
“Millennial Aaron McDaniel is one of AT&T’s youngest vice presidents ever, and reading “The Young Professional’s Guide to Management,” it’s easy to see why he has achieved such tremendous success so quickly. Aaron has the ability to pick up complex leadership qualities and behaviors and rapidly assimilate them into his everyday life – a must for every new manager. Current and future Millennial leaders are lucky to have the chance to learn from him.” -Alexandra Levit, Author of Blind Spots: The 10 Business Myths You Can’t Afford to Believe on Your New Path to Success.

“As Gen Y rises to leadership positions in the coming years, they could learn a two or thing from Aaron, who has been there and done that. Read this book to learn how to be a star manager just like him.” -Dan Schawbel, Author of Promote Yourself

 “Aaron “hit the nail on the head” in The Young Professional’s Guide to Managing.  If you follow these key lessons, you will be well on your way to a successful management career.” -Joan Massola, Manager AT&T Career Development and Leadership Assessment, AT&T Leadership Development Program for six years

This time around, I want to be more targeted about how the book launch goes. My goal (besides making the book a HUGE success) is to get The YPG to Managing on the Amazon Bestsellers Top 10 ranking for Business Management.

In order to increase the likelihood of this happening, a number of sources I have researched explain that it is best to have as many sales concentrated on a specific day (and even time of day) as possible. Amazon’s list algorithm looks at not only total sales of a book within a certain time but also concentration of sales. Knowing this, I figure why not give it a shot.

This is why I am calendaring Tuesday, May 21st as the book’s BUY DAY.” (While I originally wanted to do it later in week on Friday, that weekend is Memorial Day, so I figure many people will be headed out of town and will want to think about anything other than work and buying me book. Monday is tough because everyone is just coming off the weekend, but with Tuesday it gives me enough time to give people reminders).

While I by no means want to stop anyone from purchasing my new book any time between now and then (or after 5/21 at that), I ask that if you are able (and if, of course, you had a desire to have a copy), you purchase the book on Tuesday, May 21st (and in the morning if at all humanly possible).

In additional to the book “BUY DAY,” I am also building a small “Launch Team” to help spread the word about the book. It will be a little time commitment but a BIG help to letting a ton of people know about the launch.While in subsequent posts I will ask that everyone Tweet/Facebook/LinkedIn/status/email about the book, I am looking for a team to be a little more engaged in the promotion process. I will pass along the specifics to those who are interested, but just know that it won’t be a ridiculous amount of time.

As a member of the “Launch Team” you will also receive the following:

  • free copy of my first book, The Young Professional’s Guide to The Working World
  • A special discount code to a course that I am creating on the material from my first book, The Young Professional’s Guide to the Working World
  • An opportunity to become a beta user of the online “career incubator” and mentoring community I am currently building on
  • A free mentoring session with me where we can discuss your career development or anything you are particularly struggling with at work
  • The pride of being part of something cool and the satisfaction of knowing that you are helping others be more successful in their careers

If you are interested, please email address as a and I will follow-up with you.

Between now and “BUY DAY,” (May 21st) please feel free to share with with me any ideas you have for promoting the book and make sure to spread the word. If you, or anyone you know would be interested in bulk purchases of the book, please email me and we can talk over the details.

So come on and join in on spreading the word about the next generation of management books!


Thank you again for your advice, help and support through this journey. My hope and passion is that The Young Professional’s Guide to Managing helps many people (of all ages) be more successful and fulfilled in their careers




An Awesome Tool for Any Young Professional

As many of you know, I recently published a book, The Young Professional’s Guide to the Working World: Savvy Strategies to Get in, Get ahead to Rise to the top. Sales are going well and so far the reviews and press have been great!


Check it out on Amazon here, in paper or Kindle version. Feel free to spread the word too!


The Young Professional’s Guide to the Working World provides important insights on the topics essential to success within the first 5-10 years of any corporate career, including:

  • How to get promoted faster and drive results not matter what your industry or job title
  • The 25 attributes all successful young professionals possess
  • How to avoid being a DOPE (someone who Disses Opportunity, Potential & Earnings)
  • The keys to becoming a STAR in your career (someone who is Savvy, Tenacious, Adaptive & Resourceful)
  • How to create and implement a career blueprint plan, the right way
  • Leveraging mentoring to ensure career success

Also, look out for the 2nd book in the YP series, The Young Professional’s Guide to Managing, due out in May of this year.

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