Introducing The Young Professional’s Guide to the Working World

A couple weeks ago my book, The Young Professional’s Guide to the Working World: Savvy Strategies to Get In, Get Ahead and Rise to the Top hit both online and traditional bookstores. (Check it out @ Amazon and Barnes & Noble)

In the time leading up to the publication and since the launch I have received great feedback. From friends to family, Amazon reviews to affirmation from fellow business book authors. For all of this,  I am grateful.

Since school doesn’t teach us how to be successful in the working world (there is no textbook that teaches us how to interact with a boss, and no course that teaches us how to position ourselves for a promotion or get buy-in for an idea from our colleagues), I feel this book was needed. It really fills a gap and offers both great anecdotes and concrete advice on what to do in your career.

For those interested, here is a brief breakdown of what the book is about and what makes it different than anything else out there:

What is the book about?

  • It offers advice to young professionals (and really any working professional) on how to be successful in your career.
  • In the book I talk about two archetypes, The STAR (someone who is Savvy, Tenacious, Adaptive and Resourceful) who we should strive to be like, and The DOPE (someone who Disses Opportunity Potential and Earnings) who we want to avoid
  • I discuss the 25 attributes of a successful young professional, as it relates to building the foundation for a successful career.
  • The book teaches you how to build a career blueprint and how to leverage mentoring to attain your career goals.

What makes this book different?

  • While I am a fan and reader of many business books, a number of them explain the same concept over and over to the reader. Instead, I get right to the point and only say something once, trusting that the reader can grasp what I am explaining.
  • For those with short attention spans (like me!) this book is great. Chapters are simple and easy to read (most only 4 or 5 pages) and have a clear format that tells you what you should expect to read in a chapter and recaps the lesson at the end.
  • Online integration– Many books that discuss this topic are a static document and don’t offer much online integration. Besides a community for peer mentoring (more to come on this), throughout the book I ask readers to go to various assessments, tools and worksheets on the book’s website to be act on the advice in the book.
  • By a millennial, for a millennial– Some books in this category are written by psychologists “studying” the millennial generation, and others are written by entrepreneurs who have no real corporate experience. In addition to being a millennial myself, I have worked in a number of different roles and functions (including managing people) at a Fortune 20 company, so I have real world experience that really shows through in the advice and tips I give.

Special thanks to my publisher Career Press, and my agent Zach Romano for making the publication process a smooth one.

For my readers, please share this with your friends and colleagues. Since we as millennials consume much of our information online and through social networks, anything you can do to spread the word would be really amazing in helping young professionals everyone learn how to build the foundation for a successful career.

I would love to hear anyone’s feedback on both the concept of the book (do you agree that it’s needed?) as well and specific feedback after you take a look at it.

I hope that you (and every young professional out there) get a chance to check it out!





Follow my blog by clicking the link at either the top left or bottom right of your screen.I’d really appreciate it!

If you found this post useful, then please retweet and share on Facebook by clicking Like.


About Young Professional's Edge (YP Edge)

Aaron McDaniel is a corporate manager, entrepreneur, author, public speaker and community leader. Aaron has held numerous management roles at a Fortune 500 company, being appointed Regional Vice President at the age of 27, and is the founder of multiple entrepreneurial ventures. He is also the author of the book, The Young Professional's Guide to the Working World ( Aaron instructed a highly rated student-led course on leadership at UC Berkeley’s Haas Undergraduate School of Business and has a book, The Young Professional's Guide to the Working World: Savvy Strategies to Get In, Get Ahead, and Rise to the Top, due to be out later this year. Aaron offers advice that helps young professionals build the foundation for a successful career. Visit his blog, to learn more.

Posted on November 7, 2012, in Young Professionals and tagged , , , , , . Bookmark the permalink. 2 Comments.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: